What Diet

What is Hoodia Gordonii?

Hoodia is a genus of succulent plants in the family Apocynaceae that is  widely used traditionally by the San people of southern Africa as an appetite  suppressant, thirst quencher and as a cure for severe abdominal cramps,  haemorrhoids, tuberculosis, indigestion, hypertension and diabetes. Various uses  have been recorded among Anikhwe (Northern Botswana), Hai om (northern Namibia  ), Khomani (north western South Africa ), and the !Xun and Khwe (originally from  Angola ) communities. Less is known about the use of this group of plants by  other indigenous people, but some records show limited use of Hoodia parts as  food items, albeit not as preferred food items. Hoodias are known to be used for  cultural purposes in some areas (Hargreaves and Turner, 2002). Although  relatively difficult to cultivate, Hoodia ' s are attractive plants and are also  used for horticultural purposes.

Hoodia Gordonii CSIRThe Council for Scientific and Industrial Research (CSIR) in South Africa  isolated an active compound (P57) for appetite suppression from H. gordonii .  The CSIR licensed the rights for further development of P57 and the setting up  of a sustainable production system to Phytopharm in the UK . Phytopharm in turn  sub licensed the rights to Pfizer for the development and global  commercialization. Pfizer has recently returned the clinical developmental  rights.

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Hoodia is Doctor Recommended

There are various species of hoodia, but the Gordonii variation is the only one that contains the all-natural appetite suppressant. Tbis type of hoodia contains a molecule that has similar effects on nerve cells as glucose, and tricks the brain into the sensation of fullness. Results of human clinical trials in Britain suggest that hoodia may reduce the appetite by hundreds of calories a day or more.

In a BBC interview, Phytopharm's Dr. Richard Dixey explained how P57 works:

There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full. What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to.

Unlike anything that has been on the market before, Hoodia is not only an empty promise. Hoodia can help you to loose weight, and to keep it down in the long term.

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